UX/UI & Product Designer | 10+ Yrs Experience | Transforming complex business goals into elegant, high-impact user experiences.

Report Builder significantly optimized the commercial property report generation workflow. The project streamlined a time-intensive process, improving efficiency and accuracy for client deliverables.

This feature addressed a severe in-store UX defect: unacceptable customer wait times (>5 hours) resulting from the "Instant Offer" campaign. Project stabilized the workflow and optimized the customer journey.

UX redesign initiative to increase potential customer engagement and acquisition. Deliverables centered on new features and IA improvements, leading to higher product application conversion rates.